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Media Matters: Podcasting, Vidcasting and other Online Media Tools, Tips and Trends » Getting Blogged

Archive for the ‘Getting Blogged’ Category

Want to get blogged? Avoid these faux pas.

Tuesday, March 31st, 2009

Boing Boing logo

Cory Doctorow, one of the team at boingboing.net (the exceptionally popular blog site) recently published his top tips for getting noticed by bloggers. Boing Boing uses the power of six different bloggers with a variety of unusual but shared interests to update their site several times a day with fresh, interesting - and often odd - content that keeps visitors coming back. And their perception pays off with more than 3 million unique visitors every month. Many a site has seen traffic soar after being featured on Boing Boing.

Cory’s 17 Tips for Getting Bloggers to Write About You lays out a variety of misdeeds that will deter bloggers from talking about you and linking to your site. The potency of this article lies in the fact that it focuses on the technical in a way that is easy for non-techies to understand. Too often, those seeking online publicity carefully consider the angle or the message they want to transmit, but overlook the technical sins that doom them to obscurity. Cory says, “[O]ften I can’t write about the tips people send me, because the people who posted the material did something crazy to make life tough for bloggers.” For example, here’s tip #6:

Flash sites stink. Designers, architects and artists, this means you: putting your whole site into a giant Flash blob with no internal links, no way to copy a representative bit of text into a post or e-mail, and no way to point to a specific page means that a large number of bloggers and other word-of-mouthers will just pass on it. Also, sites like this are invisible to search engines. Your whole graduating class may be making Flash portfolios, but if you break with them, you’ll get work from your site while they languish in search- and blogger-invisibility.”

If you’re interested in cracking the mysteries of how to get noticed by bloggers, Cory’s advice may help you better communicate with your designer or webmaster and avoid blogger roadblocks.