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Media Matters: Podcasting, Vidcasting and other Online Media Tools, Tips and Trends » Stats

Archive for the ‘Stats’ Category

Audio and Videocasting Audience “Way Up”

Friday, April 3rd, 2009

Podcasting News reports on a new Arbitron study that shows a significant rise in the podcasting audience for both audio and video. According to the study:

* The audience for audio podcasts grew 38% in the last year;
* The audience for video podcasts grew 45% in the last year;
* About 30% of regular Internet users have downloaded a podcast;and
* People listen to or watch podcasts primarily on their computers (about 75%).

That last fact is particularly fascinating. We make the assumption that the podcasting listener is on the go, listening on their iPods or Zunes, when in fact fully three-quarters of people are listening directly off of their home computers. Meanwhile, the sales of portable players continues to gain ground, with a full 37% of consumers owning one. Thanks to Podcasting News for pulling together this info! LINK