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Media Matters: Podcasting, Vidcasting and other Online Media Tools, Tips and Trends » Blog Archive » New Media drives 78% rise in NPR listenership

New Media drives 78% rise in NPR listenership

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Interesting report from Marketing Vox that NPR reports a 78% increase in site traffic this year since adding new media to the site, including podcasting and social networking. Their podcast listenership has tripled over the past two years. See the full report.

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