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Media Matters: Podcasting, Vidcasting and other Online Media Tools, Tips and Trends » Blog Archive » Our Kindle Prediction, Revisited

Our Kindle Prediction, Revisited

The e-book market is growing fast, according to the New York Times. The news comes on the heels of an announcement whereby Google gains (well, buys) permission from the world to scan and sell out-of-print titles online. While physical book sales continue to fall, e-books for the Kindle and Sony Reader grew 55% in 2008. And a new app for the iPhone that allows users to read e-books on that device was downloaded almost half a million times so far.

What does that mean for the publishing industry? Much the same as it does for the fading newspaper industry- it’s time to innovate, and quick. Combining media into new, exciting packages is the way to keep readers interested and engaged. Kindles can download and play mp3s- why not include an interview with the author with our e-novel? Or how about a cookbook author talking you through their favorite recipe? Your audience is consuming media in a variety of formats, and it is time to create your content in a variety of interesting ways to meet them.

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