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Media Matters: Podcasting, Vidcasting and other Online Media Tools, Tips and Trends » wifi

Posts Tagged ‘wifi’

McDonald’s free wifi

Saturday, February 16th, 2008

McDonald’s wifi symbol

In the category of random advice, we want to applaud McDonald’s move toward offering free wireless at all of their locations. (It goes nicely with their shift to high-end coffee drinks.) Not only because road warriors everywhere can enjoy a dollar meal while they hop online, but because this is a step toward bridging the digital divide. The democratization of digital access is good for everyone - free high-speed wireless access allows more people to get online in more places to access more content of their own choosing. Now if only their podcasts were a little more interesting…

Wi-fi enabled iPods?

Wednesday, January 30th, 2008

Wifi iPods

Their announcement about a new pink Nano didn’t really set off any sparks for us, but comments about the future of Wi-fi enabled iPods continues to intrigue. In Apple’s earnings call today, they reported that the company is looking forward to future developments that allow wireless iPod communication. What does that mean? Well, we can tell you what we and alot of other people hope it means. We want wireless content syching. Right now, you want iTunes content, you have to connect to iTunes with a wire. But the pressure is on to allow users to download wireless content direct to the iPhone and other similar devices. If Apple doesn’t do it, someone else (Zune) will.

What excites us is the likely prospect that one day you’ll be able to walk into, say, your neighborhood bookstore and call up a vidcast featuring author interviews. Or visit a museum and pick up an interview with an artist whose work is currently on view. Microsoft (Zune), Amazon (The Kindle) and Google are all working in the same direction. There’s a lot yet to be sorted out, including pesky digital rights management issues, but the future of location-specific content delivered direct to a personal device like an iPod is drawing ever-closer.

When it happens, getting the content right will be key - nobody wants a world where our cell phones and media players are barraged by ads being beamed at us as we walk down the street. But that’s a topic for another post…